4 Rental Property Marketing Tips in a Tough Prescott, AZ, Market

4 Rental Property Marketing Tips in a Tough Prescott, AZ, Market

You've invested in a rental property in Prescott, enticed by the promise of a steady income and the appeal of this vibrant city. As you delve into the market, you find yourself confronted with stiff competition and fluctuating demand.

How do you make sure your property doesn't get lost in the shuffle? How can you effectively market your rental in a market that's as tough as the rugged terrain surrounding Prescott?

Let's go through the top property marketing tips you need when finding tenants in Prescott.

1. Highlight Unique Features

Make sure you show what makes your place stand out when you're getting into property advertising.

Prescott's natural beauty is a major draw for residents. If your property has outdoor features like a spacious patio, garden, or balcony with scenic views of the surrounding mountains or forests, make sure to highlight these in your marketing materials. Mention nearby hiking trails, parks, or recreational areas to appeal to outdoor enthusiasts.

Prescott is known for its pet-friendly community and outdoor recreational opportunities. If your rental property allows pets or has pet-friendly amenities such as a fenced yard, pet washing station, or nearby dog parks, make sure to mention these features in your marketing materials.

Highlighting your pet-friendly policies can attract tenants who want to live in a welcoming environment for their furry friends.

2. Make The Best Landlord Marketing Listings

You'll also need to have solid real estate listings. Start with a catchy first line that grabs attention and highlights the most appealing aspect of your rental property.

Write a detailed and descriptive overview of your rental property, highlighting its unique features, amenities, and benefits. Mention the number of bedrooms and bathrooms, square footage, and any recent renovations or upgrades.

Use vivid language to paint a picture of what it's like to live on the property and mention nearby attractions, schools, parks, and shopping centers.

3. Give Incentives

Offer a discounted rent for the first month or two to incentivize potential tenants to choose your property over others. A rent discount can be particularly appealing to renters on a tight budget or those looking to save money during the move-in process.

Consider waiving application fees for qualified applicants. This can help lower the upfront costs for tenants and make your property more attractive compared to others that charge application fees.

4. Hire Property Management

Don't be afraid to get help with your investment properties.

Start by researching property management companies in Prescott, AZ. Look for companies with a strong reputation, experience managing properties in your area, and positive reviews from landlords and tenants. You can find information online, ask for recommendations from other landlords, or consult with real estate professionals.

Talk to the property management company about their marketing strategies for filling vacancies and attracting quality tenants.

Ask how they advertise rental properties, which online platforms they use, and how they screen potential tenants to ensure they meet your criteria.

Make sure they have a proactive approach to marketing your property in a tough market.

Try These Prescott Property Marketing Tips Today

With these property marketing tips in Prescott, you'll have full rental properties in no time.

Are you ready to start hiring Arizona property management? PMI Northern Arizona is part of a nationally-successful franchise with a track record of success. Give us a call today!